“Be A Local Hero: Buy Locally Grown” is one of the most recognized slogans in Western Massachusetts, thanks to the work of Community Involved in Sustaining Agriculture (CISA), the nation’s first ‘buy local’ organization.
Today, Massachusetts is home to ten of these buy local groups, working to connect farmers with consumers so that local economies are strengthened, farms are supported, and residents eat well. These groups offer technical assistance to farmers and do extensive marketing and education work to highlight the value of buying local food.
Thanks in part to their work, Massachusetts is a leader in direct to consumer sales of agricultural products.
